Photography by Richard Prince. ‘Spiritual America‘ exhibition. More here.
After sex t-shirts. Official storyboard, dirty details included.
Fun with labels
Do you cut those big labels that scratch your neck every time you buy new clothes? So do we. That’s why we decided to print our labels directly on the fabric. And then we got excited, and printed them in a few other places.
ABOUT AAH
AAH! was born during the summer of 2009 as an aftermath of some really hot parties that left us laughing and making big plans for the future.
It’s more of a project between friends, and it’s a pleasure to grow it. After all, it’s our best excuse to search porn photos online, to stare at well dressed people in the streets and to go clubbing for business purposes.
You know, all brands that try to act cool say they represent an attitude. AAH! is a state of grace all right. It fits those moments when you feel a little slutty and you love it, or when you’re so fucking happy being you, that you’re convinced everybody loves you.
AAH! is about cotton wear. With spice. And it’s not just for everybody.
AAH! is for those of you who spend more time undressing than putting clothes on.
Or for those who find themselves smiling in the most unconvenient circumstances, recalling what they did the night before. We kind of know how it is.
Magical girl, aka mahou shoujo. European vintage version
“Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died.” Steven Wright
Photography by Stupidmags.
Language is a virus
Photography by Aeric Meredith-Goujon. One photography every day, Aeric says. And just a few words in between, leaving enough space for the magic.
The Unbelievable Lightness of Being
I had a lot of fun this summer playing with balloons like that, and I can tell you, they can be difficult to capture in a photo. That’s one of the reasons I was so happy to find the series to which belogs this pic. Here it is, as a remembrance of careless days and light air.
Kostas Murkudis via Ihunter.
And a piece of advice for today
If you want to make a fool out of yourself, always do-it with someone new.
Photography by AboyAgirl.
‘My weapon is bigger than yours’ and a few other statements
Series of cultural and humorous jockstraps designed by Colin Corbett. Taking themes from Ancient Greece, word play and world religion, Corbett’s work focuses on the taboo attraction of the male member in ways both surprising and provocative.
What charm could “effortless chic” have, without at least a slightly indecent exposure?
Photography by Ellen Von Unwerth.
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